In this article, I’m going to share a little bit more about the podcasting industry today, and how Kyrie fits into this whole landscape. Before I begin, let me preface by saying that all of these opinions are formed from my months of user research with both podcasters and listeners.
Let’s dive in.
The podcasting industry has come a long way. Since The Guardian coined the term podcasts in 2004, it has fractured into multiple verticals, from hosting platforms like Libsyn and Buzzsprout to collecting listener support like Patreon.
Yet the ecosystem still has its problems.
No proper post-production support
Over the past few years, startups have also popped up all over the ecosystem to tackle different problems, but I believe they might have overlooked one important section of the ecosystem.
As a podcaster, you’ll find that there are a ton of editing software, hosting providers, distribution platforms, yet no good post-production support. You must be thinking, “How do I grow? How can I engage my audience?”
None of the platforms in the post-distribution column wholly support a podcast as it grows from 0 to 100 to 100,000 listeners. Anchor might seem to be the closest, but they’ve also spread their focus across hosting and editing an episode.
No good engagement tools
Next, let’s look at each of the social media platforms and how they might support a podcaster.
Twitter – You send out a tweet, wait and hope for responses. Listeners have to scroll through their feeds, and if you’re lucky, they’ll find your tweet about the latest episode. Hard to reach a listener, it’s not targeted. Not the most ideal platform.
Facebook – You create a post in your Facebook group. Again, you have to hope that listeners find your post in their News Feed. On top of that, given the evergreen nature of podcasts, listeners have a tough time finding a post from your early episodes. However, we do get pretty good historical engagement analytics. All of the problems that came with Twitter, but slightly better.
Instagram – You post a picture, and hope that listeners also happen to chance upon your post. However, what if you don’t have a picture to post? All you wanted to do was to start a discussion about the latest episode, but that might seem tricky here. Instagram poses a set of different challenges for me, and it’s going to take extra time to create pictures to share on social media.
Reddit – To date, this is probably the closest and also most successful engagement platform to what we think have worked well for podcasters. However, one crucial piece is missing – analytics. If you wanted to find out about engagement rates, you’d have to install a third-party toolbox to understand how listeners are interacting. Else, all you can see is traffic to the subreddit. Overall, great platform for interacting, but not so great when it comes to analyzing.
So… what does Kyrie solve?
Kyrie aims to solve the problems highlighted above: community engagement and growth. We believe in our three-pronged approach:
- Creating and engaging your community. We do this by automating your social media platforms. We know what works best, and we can help you maximize your reach through social media, both organically and automatically.
- Providing you with insightful analytics. Know how well your community is growing, and what topics spur them on. Use this to tailor and sharpen your content even further.
- Equipping you with engagement tools. With Kyrie, you can broadcast a message to your listeners, or DM them one at a time. However you choose to interact with your audience, it’s up to you.
How do I sign up?
We’re still in beta today, but we’re always looking for more podcasts. If you’re a podcaster looking to test our beta, feel free to sign up on the homepage.