The most frequently asked questions in the podcaster communities on Facebook are: Should I be posting to social media? What do I post?
The answer to the first question is: yes. Social media is an important tool for your podcast. But it’s also not the only tool.
In this article, we’ll walk through tips and tricks of posting to social media, and what other channels you can harness aside from social media. First of all, let’s tackle what to post.
Post Podcast Teaser Videos
Over 2 billion videos are watched on Twitter every single day (source).
What is a podcast teaser video? It is the equivalent of taking a short snippet of your podcast episode and displaying an audiogram with its transcription. Software like Headliner and Wavve can get you pretty far for this one.
Keep your teaser video short and sweet (around 30-60 seconds), and remember to link to your podcast page.
Here are some examples:
Post GIFs of your episode
Listeners respond to GIFs really well. A Tweet that has an image has up to 581% increased engagement (source).
Here’s a great example by Select Match Pod:
If you’ve built a following on Twitter or Facebook, then great! Use this as a way to capture your audience’s attention as they’re scrolling through their feeds.
What if I haven’t yet built a following? Or if I’m not a fan of social media?
If you don’t currently have an audience, you have to start building it from scratch.
OR, you can create your podcast landing page on Kyrie, and listeners can sign up to follow you without needing a social media account.
With just an email, listeners who visit your Kyrie landing page can Direct Message (DM) you, sign up for your mailing list, or participate in discussions, all from just their email.
Here’s an example of a listener DM-ing you.
They don’t need to have social media in order to participate!
All you need to do is let your listeners know about your Kyrie page. We’re soon introducing easier ways for your listeners to reach you, and also an integration to place this on your website.
And signing up for your mailing list. It’s that easy!
If you’re a podcaster who’s not keen on social media, or already mastered social media for your podcast, it’s time to try something else.
Kyrie is free for podcasters who sign up now, till the end of March 2020. If you’re interested, sign up here.