Congratulations! You’ve started your own podcast. Now, it’s time to tell the world about it and grow your podcast audience.
As a new podcaster, you may be struggling to figure out how to grow your podcast audience successfully. There are so many avenues to take. Where do you begin?
If you’re a new podcaster, you can quickly grow your podcast audience by doing these seven things.
Create A Website For Your Podcast
A great way to reach your podcast target audience is to create a website for your podcast. This will make it incredibly easy for people to find you online.
On your website, make sure you have a link to your podcast’s episodes, an “about us” page, what platforms you stream on, and links to your social media channels.
Create Social Media Profiles For Your Podcast
If you haven’t done so yet, create social media profiles for your podcast. Make these profiles on social media channels you know your target audience will be on and use often (Facebook, Twitter, Instagram, YouTube, TikTok, etc.)
Once you create these profiles, you now need to produce relevant and engaging content your podcast audience will want to consume. These days, it’s simply not enough to have a profile you post to once a week. You have to constantly create content your audience will want to share across their social channels.
Once you get people sharing your content, you will get more eyes on your podcast’s brand. The more of a brand identity you establish, the faster your podcast audience will grow. Kyrie also allows you to connect and automatically post to your social media profiles, on a schedule you specify.
Create An Email Newsletter For Your Podcast
Not everyone is going to find your podcast through a streaming platform, so it’s important that you offer alternative ways for people to engage with your brand. Creating an email newsletter is a great way you can do this.
This newsletter can be daily, weekly, or monthly. Once you create it, you can put a signup form on your website and social channels. People can then put in their email addresses into this form, which means you can email them podcast updates, contest opportunities, and other important messages. Kyrie actually has a great platform for this – it allows you to easily send content straight to your audience’s inboxes and start making long-lasting connections.
Bring Guests On Your Podcast
Another way to grow your podcast audience is to book guests. If there’s someone who is an expert on your podcast’s subject, or another person who can add value to your podcast, see if they’d be willing to do an episode.
Booking guests does two things to grow your audience. For starters, it helps build up your podcast’s credibility. The more legitimate your podcast is, the more people will want to listen to it.
Also, people tend to get excited about being a guest on a podcast. They’ll likely share the news on their social media feeds. If you get them to tag your podcast’s handles in their posts, your podcast’s name will be shared with their connections. Plus, your guest’s connections will likely listen to that episode to hear what your guest has to say.
Be A Guest On Another Podcast
Piggybacking off of that last tip, another great way to grow your podcast audience is to be a guest on someone else’s podcast.
Offer your expertise on their podcast, and plug your podcast when you can. These kinds of collaborations happen across the podcasting industry. If you help them, they’ll help you.
Apply SEO To Your Podcast Content
When you’re creating your podcast content, make sure it follows best SEO practices. This will allow your podcast to rank well on the internet.
Pick keywords you want to rank for, and make sure you create content that will rank for those keywords. This is an organic (and free) strategy that, when done correctly, can give you incredible visibility on the internet.
Host Events For Your Podcast Audience
If you have the time and resources, investing in event marketing can have an incredible impact on your podcast’s audience growth.
These events don’t have to be luxurious. They can be meet and greets, meet-ups, workshops, talks, etc. If you offer the right content at these events, and provide true value to your audience, word will spread.
Plus, people love taking pictures at events. If people post pictures of your event online, people will see it. It’s a win-win; you provide your audience with a great event, and in return, they spread the word about how great your podcast is.
If you put these strategies in place, you’ll know how to grow your podcast audience. A big thing to remember, though, is that true audience growth takes time to achieve. While you’re putting these strategies in place, remember that Rome wasn’t built in a day. Take everything one day at a time, and don’t lose sight of creating quality content your podcast target audience deserves.
Want To Create A Powerful Podcast Community?
If you want to grow your podcast audience and create long-lasting relationships with them, then Kyrie is where you need to be. Kyrie allows you to easily engage with your audience right after a podcast episode is released, so listeners don’t have to wait to share their thoughts. You can also use Kyrie’s analytics to understand your audience and create the content they want. If you want to create a podcast community that you’re proud of, Kyrie is the place to be.