According to The Verge, the podcast industry is expected to create $1 billion dollars in annual revenue by 2021. Kyrie is here to help you make the most of your podcasting venture. You’ve got your microphone, headphones, recording and editing software, a publishing platform to share your work, and brilliant ideas.
Now what? Check out this list of 5 things new podcasters should know:
1. Research, Research, Research!
Thousands of people are embarking on this new journey of finding their voice as a new podcaster every day, so in order to be successful, do your due diligence to tap into your target demographic.
Listen to as many podcasts as you can within your target market, and take notes. Look for the holes in the conversation – a line of questioning the host didn’t explore, a niche subtopic, a point of view that was brushed over – and wedge your way in with your unique perspective.
This little bit of homework can make a big difference in building your audience, and more importantly keep them yearning for more of what you have to say.
2. Consistency Is Key
As a new podcaster, you want to give your audience a sense of security, something to look forward to, a comforting break from the monotony of every-day life. Get out your calendar, make yourself a publishing schedule, and commit to it.
Keep in mind that properly producing a podcast will take more work than you might expect. Todoist makes planning your steps a breeze with seamlessly integrated iPhone, Android, and Desktop applications. In their own words: “Todoist gives you the confidence that everything’s organized and accounted for, so you can make progress on the things that are important to you.”
If you’re just getting started, it might be best to setup a bi-weekly or even monthly output. You’ll want to steer clear of over-committing and under-delivering so your audience can rely on the fact that when you say you’re going to have a new episode on a specific date, you’re actually going to have a new episode on that specified date.
Pro tip: Commit to an exact time, activate one of these countdown clocks suggested by Techigem to share on social media, and once the clock strikes zero, post your podcast for your fans whom will no doubt be waiting in anticipation for your content to drop.
3. People Will Judge A Podcast By Its Cover
It may seem counterintuitive, but presentation is key when trying to attract listeners as a new podcaster. While it’s true that podcasts are all about absorbing information with your ears, it is also true that humans are visual creatures.
When you share your podcast on social media, do you think people are going to be attracted to Comic Sans on a blank background? A small portion of the podcast listener demographic may not be concerned with presentation, but for the most part, an intriguing logo and scintillating titles could be what makes or breaks the number of listeners willing to jump onto your podcast.
Need some inspiration? 99 Designs has got your back. Not to mention, your title choices can also help give you a boost when people search the web… which brings us to SEO.
4. Search Engine Optimization Is on the Rise
On the most basic level Search Engine Optimization, or SEO, are key terms and techniques used to increase the number of visitors to a website. This article on Moz.com can explain in more detail.
What’s SEO got to do with you as a new podcaster? Google has started to automatically transcribe podcasts to aid in discovery via web search. This means if you mention, say, a fun fact about animals like “a cat version of the corgi exists: the munchkin cat” anyone who does a web search for podcasts about corgis or maybe even munchkins will be more likely to find your stream!
A lot of companies will charge you to access their database of keyword searches, but you can get started for free on WordTracker when you sign up for their 7-day trial. Simply head on over to the site, type in “munchkin”, and discover the number one searched topic (hint: it has something to do with cats).
5. Interact with your Audience
You’ve completed your first show, and are interested in what the people have to say about it. Enter: Kyrie.fm. Kyrie helps you grow and engage your podcast audience by automating your social media. If you’re interested, check out our offerings here.
To recap, to get the most out of your adventure as a new podcaster, do your research, be consistent and authentic, present your podcast in a way that will attract your target demographic, try your hand at keywords, and interact with your audience with Kyrie.
Interested in more? Look out for our next post coming soon: 7 Ways To Grow Your Podcast Audience.